Ashleigh Rennie

Hi! I’m Ashleigh, and I run The Story Team with Bella, my dog. True story. She is vital to my business. Sometimes we’re unsure of who is in charge of whom, so it’s easier to just say we’re business partners. You can meet her (and me) on my website, www.thestoryteam.org I warn you, the cuteness is real.


I have been a copywriter for over a decade. I have a work ethic upon which I almost base my identity. Working under pressure gives me a little thrill up my spine (OK, a big thrill) and I make sure deadlines are met with time to spare. I’ve worked for small, medium, and very large companies. I’ve worked for solopreneurs, and I’ve worked in agencies. Right, that’s out of the way.


Here's the thing. You want words that make people stop and read because they tell a story that's delicious. And then you want them to think, "Holy hell bags! I needs me some of this, immediately!" (Because the storytelling is DELICIOUS.) "I need this deliciousness in my life, (ie your product/service/offering, dear reader). But, I'm basically broke (thanks, Corona). And, it's my anniversary this month. And yet I will pay for this ridiculous amazingness, because that storytelling is delicious (ie my copy, savvy reader) and it will make my life worth living!” Am I correct? Well, I'll find your story for you. And then I'll write it. Deliciously. Ka-ching.


Feel free to contact me on ashleigh@thestoryteam.org

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Published on

General Electric - Launch of Industrial Internet (Dubai)

GENERAL ELECTRIC SCRIPT

Sec 0-20 - Intro

For more than 80 years, GE technology has helped partners across the region exceed their industrial needs. But industry evolves. The digital industrial revolution demands that companies speak a new language…the language of the Industrial Internet…built for the 21st century.

Sec 21-35 - Aviation Sector

2 200 engines. 64% of the regional total. Now, imagine more efficiency. Higher output and lower fuel costs. Advanced engines, with cutting-edge analytics. These insights are available – here, today.

Sec 36-50 - Healthcare sector

90% of hospitals in the region are optimised with GE technology. The Industrial Internet brings you closer to the digital hospital of the future. Smarter care, faster – here, today.

Sec 51-65 - Power & Water sector

Our proven solutions have enhanced efficiency in more than 2/3 of the region’s electricity. Add the intelligence of the Industrial Internet – and experience explosive productivity – here, today.

Sec 66-80 - Oil & Gas sector

Safety. Security. Optimal performance. Our guarantee to oil and gas in the region. The potential of the Industrial Internet brings the digital oil field of the future within reach – here, today.

Sec 81-90 – Conclusion and Outro

GE is fluent in the mother tongue of this region. We are listening – and the industry is speaking volumes. It’s speaking a 21st Century language. Let’s speak it together. The Industrial Internet is here, today – don’t miss the conversation.